Thursday, February 18, 2016

Boost Your Business with Systems that Actually Work, Subscribe Below!



Boost your business with systems that actually work! Subscribe to the monthly Marketing CD, includes our newsletter mailed out to you all for just $49.95

Below is a partial transcript of our recent monthly CD:
[pictured above]
....
Heather: I have noticed you stress testing and measuring and ROI I mean immediate return in the next week or so not in months.

Tracy: That’s the only way to do it! So here it is we gathered our data loaded it into a CRM customer relationship management tool like Outstand, we love using their website. After looking at the calendar we selected the first business day of the month to begin our campaign. We also looked at the slowest days of the week to take that into consideration for this promotion. So your card arrives in the mail and unlike regular mail no one sets an obvious card down when it is around their birthday right? No, they open it and it reads “Happy 30th birthday Heather come in on any Wednesday night in the month of February and enjoy one of these offers just for you.”

Heather: Wow, that would definitely work for me!

Tracy: Of course it would, it works for almost everyone. We run this and the anniversary one hand in hand typically. The obvious difference is we have the cards mailed in the month of the anniversary listed and include a much more detailed promotion. Something like the now famous Giorgio letters, which if anyone would like to see those again they can email me at Tracy@MarketingSoldier.Com include their physical address and I will mail them out. 

Heather: Such great information. You mentioned Outstand what is that?

[Video on Outstand https://www.youtube.com/watch?v=xXUhpOki77w]

Tracy: It is a third party site where you plug in all your data and you can send out and track really nice looking emails and also send physical mail all from your computer. I had to put together a tutorial on YouTube since I reference it so often I got tired of so many calls and emails about setting it up!

Heather: That’s because you rock.

Tracy: Thanks, another thing that “grinds my gears” as Peter Griffin likes to say is when I go to consult with a business and they have no idea what their average ticket is. So frustrating.

Heather: Can you elaborate on that point?

Tracy: Sure, when you do the birthday club promo we have a minimum of 3000 names we pull for our clients. Divide that by 12 months and you get 250 people (I am just using even numbers to explain this easier.) 250 birthday cards go out with special offers during the first week of the month and let’s say for whatever reason we only manage to get 1/3 of the recipients to respond to us. Well that is still 83 new customers who come in. Since no one eats alone on their special day our research has shown that a birthday dinner for two with drinks etc. averages $136.86. Let’s say it is a particularly slow month and we only had 1 out of every 6 people who got our card come in. That is 42 people with at least one other person come in for dinner. We generated $5,748.12 on a day that was normally slow. Now let’s forecast a slow year and multiply this by 12 and you made $68,977.44 with a simple direct response marketing technique. In this scenario that is still a significant amount over and above what we charged them and what the program cost.

Heather: Even downplaying these numbers it still sounds so impressive!

Tracy: That’s is why this is such a no brainer. By the way our average has been a 48.7% response rate. Crazy, huh? I wanted to quickly point out that any restaurant owner nationwide can call us at (888) 663-9491 and we can pull that consumer data for them.

Heather: Right! I was making some notes on those numbers on your original quote 1/3 or 83 people respond and come in to dine with an average ticket of $136.86 is a whopping $11,359.38 from 4 nights that used to be considered slow. Let’s multiply that by 12, $136,312.56 wow, just wow.

Tracy: When you break it down like that it really becomes crystal clear that businesses can’t afford to not have this system in place. It becomes even more fun in the second year it is in place. Assuming they has a pleasant experience and the business continues with this program the response rate only grows each year. Now you have to look at things like the LTV or lifetime value of that customer. Did they come in for the first time for this promo? Did they become a regular? Are they letting their friends know about this too?

Heather: That really is incredible Tracy

......for this entire program listed above mailed out to you email Tracy@MarketingSoldier.Com with "Guaranteed to fill your seats" in the subject line.


Boost your business with systems that actually work! Subscribe to the monthly Marketing CD, includes our newsletter mailed out to you all for just $49.95

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Tuesday, February 9, 2016

Affordable, Energy Efficient Replacement Windows (586) 943-1245


Licensed & Insured Window Contractor/Installer, 

St. Clair Shores, MI and Surrounding Areas...

Highlighted Profile for February 2016

Call (586) 943-1245 or eMail Mike@MGVwindows.com today for a free quote. 

Tuesday, February 2, 2016

Own or manage a restaurant? We can fill your seats on even the slowest of days!

We would like to share with you a little information about our surrounding area. There are 10,000+ people “listed” in Belleville and we have all of their birthday months, 758 in February to be exact! Using this we are capable of putting together very powerful direct response mailing campaigns. For some we send out an actual birthday card to these local “potential customers” during the month they were born. This shows you truly care to earn their business. Who else does that?

We have documented a 48.7% average response rate. That’s up to 364 NEW customers this month alone! Multiply that by your average ticket. Especially considering they never come in and eat alone on their birthdays.

Do you see any other local restaurants doing this? Nope, they all choose to send out automated and typically cheap… I mean free emails. How easy is it to overlook or delete an email? That is assuming it didn’t land in the spam box to begin with.

This campaign is especially fun when we target families who have someone turning a significant age such as 13, 16, 19, 20, of course 21, or 40. Even more powerful when we send out anniversary cards! Yes, we have that data available too! (Along with so much more.) Please, ask about the “now famous” Giorgio letters.

Our most successful clients send out a physical birthday card to a good number of (now) regular patrons, along with potential ones, monthly. Each containing multiple offers urging them to come back in and dine. We like to put together these special offers for the restaurants slowest day of the week to help fill that time frame. 

Why do people generally stop frequenting a business? A bad experience or because they begin to fill ignored. We can help you avoid these pitfalls.

Marketing outside of Belleville? A quick call and we can get you exact counts and a quote for your chosen area. (Available nationwide.)

Give us a call, an email, or send us a fax to discuss how we can fill your seats on even the slowest of days!  - Tracy

Tweet: We put together very powerful #direct #response #mailing #campaigns like this one -> http://ctt.ec/Gc2tV+