The Marketing Soldier we utilize a mix of offline and online marketing

Company NameThe Marketing Soldier | https://www.linkedin.com/in/tcongdon

Dates Employed

At The Marketing Soldier we utilize a mix of offline and online marketing to drive new customers, clients, or patients to you month after month. | DUNS: 047589466 

Marketing Consulting Services – NAICS 541613 | SIC 8742 | NIGP 91876 | PSC R422

The Marketing Soldier is engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Direct Mail Advertising – NAICS 541860 | SIC 7331 | NIGP 91558 |PSC R701 / R604

We handle creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or preparing advertising materials or specialties for mailing or other direct distribution.

Advertising Material Distribution Services – NAICS 541870 | SIC 7319 | NIGP 96153 | PSC R701

When decided it is the best means to get our client's message in front of the correct ideal market we handle direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. Such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores.

Telemarketing & Call Center – NAICS 561422 | SIC 7389 |NIGP 96153 |PSC D307

✓ Implements automated marketing strategies to bring in new customers month after month for businesses while providing rapid return on clients investment 
✓ Consistently tests and measures all marketing campaigns put into place to insure positive experience for clients
✓ Develops systems for follow up that combine email, telephone, and direct mail
✓ Creation of retention programs to minimize loss of customers, clients, and patients for our client

Shotgun vs Sniper Rifle, Your Choice

Ref: Adjust your marketing from a shotgun blast in the dark to sniper rifle-like focus!

Knowing who your ideal customer is changes everything – your product and service offering, marketing strategy, value proposition, pricing, tone of voice, potential partnerships, and more. 

While it’s true that defining your ideal customer can feel like you are excluding other audiences who might buy from you, focusing on the right people brings clarity to your marketing efforts which ultimately leads to a more profitable business.

Most business owners and entrepreneurs aren't clear about their ideal customer. For this reason, they waste a lot of time and money trying to sell their product to people who aren't good potential customers.

Your ability to clearly define and focus in on the customers who can most rapidly buy your product or service will be essential to your business success.

We offer this downloadable tool to assist you in narrowing your scope from a spotlight on a crowd to a more laser focused approach. If you like we can email you a better pdf version, just send an email to info@marketingsoldier.com

When filling it out imagine placing an ad in the newspaper for your perfect customer. How would you describe your perfect customer? What prospective customers are the most likely to buy your product or service immediately? What are the most important qualities that your ideal customer would have?

If you'd like a little more assistance in filling it in we are here to help with that too, just call (734) 252-9014

Enjoy your weekend,

-Tracy aka "The Marketing Soldier" 

Enjoy 55% off while helping local veterans in need, and their families, enjoy Christmas

Merry Christmas | Happy Holiday Season to you!

We are a 12+ year old veteran owned marketing company; as such we choose to donate a portion of our profits to the Bloomfield Hills, MI group Fallen and Wounded Soldiers Fund (http://fwsf.org/mission_statement.html) and to MI War Dogs of South Lyon (http://mwdm.org.) While increasing your customers, clients, or sales you are also helping others in need. Plus, our direct mail marketing lists come with a money back guarantee! Attract the customers you WANT.

[References and Testimonies]

We were taking a moment to reach out to you with special offer you might be interested in…

First, what is a new customer worth to you? What does it cost to locate new customers?  We ask because we recently hand selected thousands of prospective residential customers for a local business who changed their mind and now we have this perfectly good list that is worth a lot more than we are willing to part with it for.

These lists have been worth their weight in gold, a lot of time sales departments & other co-workers split them.

We have two lists available, each with over 3000 residents listed as ‘seasoned’ buyers, one for Livonia and one for Brighton. This means they are established 50 years old and up individuals that have a combined household income of $100,000.00 minimum to $250,000.00 and up. To make the marketing list even more appealing we have most of their birth months included in the list. With this and their age (also included) you can direct marketing to the correct demographic during the month of their birthday.

Cities Available

Brighton $337.50 USD Livonia $337.50 USD

Who wouldn’t open a birthday card style mailer sent to them during their birthday month? Include the right offer and you have a new customer/client.

Would like us to assist you in bringing new clients to you? That’s our specialty! Just let us know.

Interested in seeing a sample of the mailing list? Great, we attached one.

A separate list we are sitting on is a list of 1500 Real Estate Property Mangers for $250.00

We can also acquire very targeted lists in many other areas, just ask.

Cities Available

Brighton $337.50 USD Livonia $337.50 USD

[Excel list emailed immediately upon receipt of PayPal payment. If requested, hard disc (CD) will be mailed out as well the following business day. Normally 3000 prospects goes for .25 cents each, each discounted by 55% for total of $337.5 = yours for 0.112 or 0.11 cents each.]

Please let us know if you are interested in this or any other amazingly powerful marketing lists just in time for some serious holiday marketing!

Thank you for your time,

-Tracy | U.S. Army Veteran

https://www.linkedin.com/in/tcongdon

Mr. Tracy G.J. Congdon - Experienced Marketing Professional - For Hire

Belleville, MI

(734) 252-9014 office

http://getfound-on-google.com

http://marketingsoldier.com

Our current press release can be read here.* 

WARNING: Directly communicating with Tracy has been proven to increase sales and thereby income.*

"The main reason that ‪‎Marketing is so important is because nothing happens until somebody is brought in your door." -Dan Kennedy

Get Found on Google & The Marketing Soldier ™

Local Entrepreneur and U.S. Army Veteran Tracy G.J. Congdon Officially Formed New Marketing Company In April

Local Entrepreneur and U.S. Army Veteran Tracy G.J. Congdon Officially Formed New Marketing Company In April, Delivers Tested And Documented Marketing Strategies.

Mr. Congdon utilizes direct response marketing in his approach to designing marketing automation solutions for his clients, once in place, they provide a nearly immediate return on investment (ROI.) He will begin accepting new clients starting June 6th 2016.

DETROIT, MI

When speaking with Mr. Congdon, who calls himself a "freelance marketer, he offered the following story to demonstrate what he meant by tested and documented. On July 27th of last year, he met with Mary, the owner of an Italian restaurant. She found him through a desperate web search as she was beginning to fear her third year open would be her last year open. Mary reached out via phone and after emailing to set up an appointment, Tracy and his executive assistant went to her location. They listened to her concerns and needs as she seemed to be holding back tears. Mary informed them it was her dream to open a restaurant in her community, but with each passing month there were fewer and fewer customers coming in. Her dream was slowly slipping away. Like many business owners, she invested in expensive ADs out of desperation with no measurable results.

Mr. Congdon says, “He always stresses the dire importance of testing and measuring. If it can’t be measured, how do you know if it is working?” He ended up modifying marketing strategies he designed initially for a previous campaign to bring in new customers for a spa that offered massage, chiropractic, weight loss services and more. He then discussed the importance of knowing exactly what it costs to acquire new customers, what each one is worth, and how to determine the lifetime value (LTV) of a regular customer.

This allowed them to assist her in determining what the ROI needs to be when investing in advertising, and why holding advertising accountable is critical to businesses’ success. After fully laying out how this marketing strategy would drive new customers to her each month, Mary still seemed a bit hesitant. Milling over their proposed solution, Mary finally said she was about to say “not sure I can afford it… when a quote popped into my head. Successful people don’t ask what it costs, they ask what it is worth. Successful people invest in themselves and their education and that’s why they’re successful.” With that Mary was on board and said, “What do we need to do to get started?” Seven business days later on August 5th, her first new customer from this campaign came through her door.

Early this March, Tracy received a phone call from Mary stating she uses the systems and processes they put in place to track and measure every dollar that comes in from the marketing strategies they put in place. Hearing some clicks of her keyboard she then said, “To be exact, over the last seven months we brought in $115,024.00 that we can trace directly back to that campaign. An average of $16,432.35 in operational funds each month since, we put those marketing strategies in place. Thank you, Tracy!” During her call, they set up another appointment with her to put multiple customer retention campaigns in place and calculate her next targeted increase. She gave them a referral they are working with now. Feeling confident with the successful testing and measuring, they feel they have the needed tools in place to begin bringing on new clients as of April 4th 2016.

When Tracy was asked, why “The Marketing Soldier?” His reply was, “After 12 years in the US Army and over 15 years studying and implementing marketing strategies, it seemed appropriate. Running a veteran-owned company, he is asking, “Please give us a ‘like’ on Facebook, http://www.Facebook.com/TheMarketingSoldier and a ‘follow’ on www.Twitter.com/TGJCongdon!”

Congdon admits his website is in need of an upgrade, which he plans to have done later this year; for now it serves its purpose. His contact information is there for business owners who wish to consult with him.

Business owners and sales professionals that decide to consult with The Marketing Soldier can expect: 

• To start by clearly defining who their ideal target market is.
• Craft a powerful message that speaks to them and gets them to respond.
• Discover what media works best to deliver this message to their target market.
• Put systems and processes in place to automate as much of their marketing as possible, including follow up and customer retention programs.

Along with rolling out his upgraded program in April, he plans to begin hosting a handful of workshops on the following topics: 

·         Creating your unique selling proposition (USP,) answering the question, “Why should I do business with you over everyone else in your field including the option of doing nothing at all.” 

·         How to create an offer they can’t refuse: “The Direct Purchase Offer” & “The Lead-Generation Offer” 

·         Five Secrets to Using Direct-Response Marketing to Market Your Professional Practice

·         Creating the “Ultimate Marketing Plan” & “Writing the “Ultimate Sales Letter” (this was a lengthy class broke up into a series) Defining ROI and the true cost to acquire a new customer 

·         Taking it to the streets: Neighborhood Marketing Strategies 
Merchant Cross Promotion and The Reverse Cross Promotion 

·         Referrals and Retention: The Endless Referral Chain 

Above is list of some of the classes Tracy has taught that business owners really liked. He always send out a survey afterwards (via Survey Monkey) and these were some of the highest rated ones. 

Tracy said liking to his Facebook page and subscribing to his newsletter is probably the best way to stay informed of his upcoming classes and workshops, to do so please visit his Facebook page and click the ‘sign up’ tab to subscribe. 

Happy Administrative Professionals' Day, April 27th 2016

Administrative Professionals' Day, During World War II, there was a shortage of skilled administrative personnel in the United States due to Depression-era birth-rate decline and booming post-war business. The National Secretaries Association, founded in 1942, was formed to recognize the contributions of administrative personnel to the economy, support their personal development, and to help attract workers to the administrative field. Key figures who created the holiday were the president of the National Secretaries Association, Mary Barrett, president of Dictaphone Corporation, C. King Woodbridge, and public relations account executive at Young & Rubicam, Harry F. Klemfuss.#AdministrativeProfessionalsDay

Are you a “pack animal?”

If you live in, follow, and hunt with the pack, you may feel safe and safer than you really are, but you will also be controlled, regulated, sometimes bullied, and often go hungry. Packs starve together. Packs go extinct as one. 

If you carefully examine business history as well as contemporary business, you’ll find that nearly all the really big winners have defied and distanced themselves from their peer packs.

The most dangerous phrase in the language is, "We've always done it this way." ~ Grace Hopper

5 Reasons to Use Direct-Response Marketing to Market Your Professional Practice

Direct-Response Marketing for Your Professional Practice

1. Clearly identify your “perfect client” before you do anything.

2. No matter how much or how little the prospect knows about you or your services, create irresistible offer that literally compel them to say, “Market to me more.”

3. Don’t buy more ads--instead, get “in front of” your competition.

4. Embrace the complexity of marketing and work hard to develop marketing that talks to your best prospect no matter where they are on the “moving parade of interest.”

5. Develop a follow-up system, because the real treasure is buried there. 

@TGJCongdon 

-Mr. Tracy G.J. Congdon CEO of

Get Found on Google, Inc. &

CMO of The Marketing Soldier

"Direct Response Marketing"

(734) 697-0652      (734) 252-9014 ofc

(734) 544-8385 fax (734) 740-0807 cell

Our current press release can be read here.* 

WARNING: Directly communicating with Tracy has been proven to increase sales and thereby income.*

Prospectus lists for sale, works GREAT for direct mailings...

We have prospectus lists for sale that work GREAT for direct mailing business-to-residential or business-to-business i.e. sales/intro letters. In our experience with the correct offer you can expect as high as a 48% response rate.

A list exactly like this was utilized in creating the marketing strategy spoke of in our recent press release!

List’s Preferred Contact Method: Direct (Response) Mail or Postcard

Can include the following demographics:

• ·        Full Name, with salutation i.e. doctor, pastor, bishop etc.
• ·        Full Mailing Address
• ·        Age Range 19 and up
• ·        Household Income
• ·        Birthday Year and Month (available,) AMAZING for promotions & offers
• ·        Wedding Anniversary (available) Also great for promos and offers
• ·        Phone Number (available)

(Nationwide availability) 

·        Additional Criteria Available too, just inquire

We ask $550.00 to email the list or $570.00 adding list to physical disc and mailing it out to you, example pictured above.

Need a special list created just for you, such as business by type (SIC,) real estate property managers, investors, doctors etc.? We can handle that too!

Please contact us at (734) 697-0652 if you prefer email Tracy@MarketingSoldier.Com

All of our lists are GUARANTEED to have a less than 2% error rate or 100% of your money back. ~ We accept PayPal or company check. ~

That cost is less than 0.18 cents per contact.

What is the average sale worth for you? 

A quote from our recent press release...

Our hope is that we can connect with you

sometime in the near future and together we will

create an impressive success for you,

and in turn for us.

Please, let us know by calling direct at 

(734) 252-9014 (call/text.)

Target Marketing

“The ability to do business with somebody is greatly heightened by target marketing”
–The Marketing Soldier

Press Release: Local Entrepreneur and U.S. Army Veteran Tracy G.J. Congdon Officially Forming New Marketing Company In April, Delivering Tested And Documented Marketing Strategies.

Mr. Congdon utilizes direct response marketing in his approach to designing marketing automation solutions for his clients, once in place they provide a nearly immediate return on investment (ROI.) He will begin accepting new clients starting April 4th 2016.

-Michael Patrick

When speaking with Mr. Congdon he offered the following story to demonstrate what he meant by tested and documented. On July 27^th of last year he met with Mary, the owner of an Italian restaurant. She found him through a desperate web search as she was beginning to fear her third year open would be her last year open. Mary reached out via phone and after emailing to setup an appointment, Tracy and his executive assistant went to her location. They listened to her concerns and needs as she seemed to be holding back tears. Mary informed them it was her dream to open a restaurant in her community, but with each passing month there were fewer and fewer customers coming in. Her dream was slowly slipping away. Like many business owners she invested in expensive ADs out of desperation with no measurable results. Mr. Congdon says, “He always stresses the dire importance of testing and measuring. If it can’t be measured, how do you know if it is working?” He ended up modifying marketing strategies he designed initially for a previous campaign to bring in new customers for a spa that offered massage, chiropractic, weight loss services and more. He then discussed the importance of knowing exactly what it costs to acquire new customers, what each one is worth, and how to determine the lifetime value (LTV) of a regular customer. This allowed them to assist her in determining what the ROI needs to be when investing in advertising, and why holding advertising accountable is critical to businesses’ success. After fully laying out how this marketing strategy would drive new customers to her each month, Mary still seemed a bit hesitant. Milling over their proposed solution, Mary finally said she was about to say “not sure I can afford it… when a quote popped into my head. Successful people don’t ask what it costs, they ask what it is worth. Successful people invest in themselves and their education and that’s why they’re successful.” With that Mary was on board and said, “What do we need to do to get started?” Seven business days later on August 5^th, her first new customer from this campaign came through her door.

Early this March Tracy received a phone call from Mary stating she uses the systems and processes they put in place to track and measure every dollar that comes in from the marketing strategies they put in place. Hearing some clicks of her keyboard she then said, “To be exact over the last seven months we brought in $115,024.00 that we can trace directly back to that campaign. An average of $16,432.35 in operational funds each month since, we put those marketing strategies in place. Thank you Tracy!” During her call they setup another appointment with her to put multiple customer retention campaigns in place and calculate her next targeted increase. She gave them a referral they are working with now. Feeling confident with the successful testing and measuring, they feel they have the needed tools in place to begin bringing on new clients as of April 4^th 2016.

When Tracy was asked why “The Marketing Soldier?” His reply was, “After 12 years in the US Army and over 15 years studying and implementing marketing strategies it seemed appropriate. Running a veteran owned company, he is asking, “Please give us a ‘like’ on Facebook www.Facebook.com/TheMarketingSoldier and a ‘follow’ on Twitter @TGJCongdon!”

Congdon admits his website www.MarketingSoldier.com, is in need of an upgrade which he plans to have done later this year; for now it serves its purpose. His contact information is there for business owners who wish to consult with him.

Business owners and sales professionals that decide to consult with The Marketing Soldier can expect:

1. To start by clearly defining who their ideal target market is.
2. Craft a powerful message that speaks to them and gets them to respond.
3. Discover what media works best to deliver this message to their target market.
4. Put systems and processes in place to automate as much of their marketing as possible, including follow up and customer retention programs. 

Along with rolling out his upgraded program in April, he plans to begin a subscription based service mailing out a physical newsletter along with a monthly cd. This will include interviews with others in advertising and marketing, with in-depth discussion of techniques from their combined years of creating campaigns for different businesses.

If interested in subscribing to The Marketing Soldier’s email newsletter, please visit this Google shortened web address https://goo.gl/OBgnXB.

Press Release: Over the last seven months we brought in $115,024.00 that we can trace directly back to that campaign. An average of $16,432.35 in operational funds each month since we put those marketing strategies in place.

When Tracy was asked, why “The Marketing 

Soldier?"

 His reply was, “After 12 years in the US Army and over 15 years studying and implementing marketing strategies, it seemed appropriate. 


Running a veteran-owned company, he is asking, “Please give us a ‘like’ on Facebook, http://www.Facebook.com/TheMarketingSoldier and a ‘follow’ on Twitter @TGJCongdon!”


http://www.MarketingSoldier.Com 

View Full Press Release Here: http://www.prweb.com/releases/2016/01/prweb13188445.htm

"Over the last seven months we brought in $115,024.00 that we can trace directly back to that campaign. An average of $16,432.35 in operational funds each month since we put those marketing strategies in place. Thank you Tracy!"

March 1st is National Salesperson Day!

March is "Irish American Month" and the 1st Friday in March is "National Salesperson Day!"

National Salesperson Day is established to recognize the value of the professional salesperson. This day is meant to recognize the hard work performed by all professional salespeople.

Who is a salesperson? A huge part of the workforce. Some examples include:

• Real Estate Agents
• Mortgage Reps.
• The register clerk at your local coffee shop
• Sales associate at your office supply store
• Servers / Bartenders 

The list goes on and on

Celebrate this day (the 1st Friday in March) by offering thanks and appreciation to any salespeople you come in contact with.

Boost Your Business with Systems that Actually Work, Subscribe Below!

Boost your business with systems that actually work! Subscribe to the monthly Marketing CD, includes our newsletter mailed out to you all for just $49.95

Below is a partial transcript of our recent monthly CD:

[pictured above]
....

Heather: I have noticed you stress testing and measuring and ROI I mean immediate return in the next week or so not in months.

Tracy: That’s the only way to do it! So here it is we gathered our data loaded it into a CRM customer relationship management tool like Outstand, we love using their website. After looking at the calendar we selected the first business day of the month to begin our campaign. We also looked at the slowest days of the week to take that into consideration for this promotion. So your card arrives in the mail and unlike regular mail no one sets an obvious card down when it is around their birthday right? No, they open it and it reads “Happy 30^th birthday Heather come in on any Wednesday night in the month of February and enjoy one of these offers just for you.”

Heather: Wow, that would definitely work for me!

Tracy: Of course it would, it works for almost everyone. We run this and the anniversary one hand in hand typically. The obvious difference is we have the cards mailed in the month of the anniversary listed and include a much more detailed promotion. Something like the now famous Giorgio letters, which if anyone would like to see those again they can email me at Tracy@MarketingSoldier.Com include their physical address and I will mail them out. 

Heather: Such great information. You mentioned Outstand what is that?

[Video on Outstand https://www.youtube.com/watch?v=xXUhpOki77w]

Tracy: It is a third party site where you plug in all your data and you can send out and track really nice looking emails and also send physical mail all from your computer. I had to put together a tutorial on YouTube since I reference it so often I got tired of so many calls and emails about setting it up!

Heather: That’s because you rock.

Tracy: Thanks, another thing that “grinds my gears” as Peter Griffin likes to say is when I go to consult with a business and they have no idea what their average ticket is. So frustrating.

Heather: Can you elaborate on that point?

Tracy: Sure, when you do the birthday club promo we have a minimum of 3000 names we pull for our clients. Divide that by 12 months and you get 250 people (I am just using even numbers to explain this easier.) 250 birthday cards go out with special offers during the first week of the month and let’s say for whatever reason we only manage to get 1/3 of the recipients to respond to us. Well that is still 83 new customers who come in. Since no one eats alone on their special day our research has shown that a birthday dinner for two with drinks etc. averages $136.86. Let’s say it is a particularly slow month and we only had 1 out of every 6 people who got our card come in. That is 42 people with at least one other person come in for dinner. We generated $5,748.12 on a day that was normally slow. Now let’s forecast a slow year and multiply this by 12 and you made $68,977.44 with a simple direct response marketing technique. In this scenario that is still a significant amount over and above what we charged them and what the program cost.

Heather: Even downplaying these numbers it still sounds so impressive!

Tracy: That’s is why this is such a no brainer. By the way our average has been a 48.7% response rate. Crazy, huh? I wanted to quickly point out that any restaurant owner nationwide can call us at (888) 663-9491 and we can pull that consumer data for them.

Heather: Right! I was making some notes on those numbers on your original quote 1/3 or 83 people respond and come in to dine with an average ticket of $136.86 is a whopping $11,359.38 from 4 nights that used to be considered slow. Let’s multiply that by 12, $136,312.56 wow, just wow.

Tracy: When you break it down like that it really becomes crystal clear that businesses can’t afford to not have this system in place. It becomes even more fun in the second year it is in place. Assuming they has a pleasant experience and the business continues with this program the response rate only grows each year. Now you have to look at things like the LTV or lifetime value of that customer. Did they come in for the first time for this promo? Did they become a regular? Are they letting their friends know about this too?

Heather: That really is incredible Tracy

......for this entire program listed above mailed out to you email Tracy@MarketingSoldier.Com with "Guaranteed to fill your seats" in the subject line.

Boost your business with systems that actually work! Subscribe to the monthly Marketing CD, includes our newsletter mailed out to you all for just $49.95

The Marketing Soldier, Michigan Businesses Online, Positive Vibe News, and Get Found on The Fly(er) are all divisions of Get Found on Google, Inc. Copyright  © 2016 All Rights Reserved