5 Reasons to Use Direct-Response Marketing to Market Your Professional Practice

Direct-Response Marketing for Your Professional Practice

1. Clearly identify your “perfect client” before you do anything.

2. No matter how much or how little the prospect knows about you or your services, create irresistible offer that literally compel them to say, “Market to me more.”

3. Don’t buy more ads--instead, get “in front of” your competition.

4. Embrace the complexity of marketing and work hard to develop marketing that talks to your best prospect no matter where they are on the “moving parade of interest.”

5. Develop a follow-up system, because the real treasure is buried there. 

@TGJCongdon 

-Mr. Tracy G.J. Congdon CEO of

Get Found on Google, Inc. &

CMO of The Marketing Soldier

"Direct Response Marketing"

(734) 697-0652      (734) 252-9014 ofc

(734) 544-8385 fax (734) 740-0807 cell

Our current press release can be read here.* 

WARNING: Directly communicating with Tracy has been proven to increase sales and thereby income.*

Prospectus lists for sale, works GREAT for direct mailings...

We have prospectus lists for sale that work GREAT for direct mailing business-to-residential or business-to-business i.e. sales/intro letters. In our experience with the correct offer you can expect as high as a 48% response rate.

A list exactly like this was utilized in creating the marketing strategy spoke of in our recent press release!

List’s Preferred Contact Method: Direct (Response) Mail or Postcard

Can include the following demographics:

• ·        Full Name, with salutation i.e. doctor, pastor, bishop etc.
• ·        Full Mailing Address
• ·        Age Range 19 and up
• ·        Household Income
• ·        Birthday Year and Month (available,) AMAZING for promotions & offers
• ·        Wedding Anniversary (available) Also great for promos and offers
• ·        Phone Number (available)

(Nationwide availability) 

·        Additional Criteria Available too, just inquire

We ask $550.00 to email the list or $570.00 adding list to physical disc and mailing it out to you, example pictured above.

Need a special list created just for you, such as business by type (SIC,) real estate property managers, investors, doctors etc.? We can handle that too!

Please contact us at (734) 697-0652 if you prefer email Tracy@MarketingSoldier.Com

All of our lists are GUARANTEED to have a less than 2% error rate or 100% of your money back. ~ We accept PayPal or company check. ~

That cost is less than 0.18 cents per contact.

What is the average sale worth for you? 

Press Release: Local Entrepreneur and U.S. Army Veteran Tracy G.J. Congdon Officially Forming New Marketing Company In April, Delivering Tested And Documented Marketing Strategies.

Mr. Congdon utilizes direct response marketing in his approach to designing marketing automation solutions for his clients, once in place they provide a nearly immediate return on investment (ROI.) He will begin accepting new clients starting April 4th 2016.

-Michael Patrick

When speaking with Mr. Congdon he offered the following story to demonstrate what he meant by tested and documented. On July 27^th of last year he met with Mary, the owner of an Italian restaurant. She found him through a desperate web search as she was beginning to fear her third year open would be her last year open. Mary reached out via phone and after emailing to setup an appointment, Tracy and his executive assistant went to her location. They listened to her concerns and needs as she seemed to be holding back tears. Mary informed them it was her dream to open a restaurant in her community, but with each passing month there were fewer and fewer customers coming in. Her dream was slowly slipping away. Like many business owners she invested in expensive ADs out of desperation with no measurable results. Mr. Congdon says, “He always stresses the dire importance of testing and measuring. If it can’t be measured, how do you know if it is working?” He ended up modifying marketing strategies he designed initially for a previous campaign to bring in new customers for a spa that offered massage, chiropractic, weight loss services and more. He then discussed the importance of knowing exactly what it costs to acquire new customers, what each one is worth, and how to determine the lifetime value (LTV) of a regular customer. This allowed them to assist her in determining what the ROI needs to be when investing in advertising, and why holding advertising accountable is critical to businesses’ success. After fully laying out how this marketing strategy would drive new customers to her each month, Mary still seemed a bit hesitant. Milling over their proposed solution, Mary finally said she was about to say “not sure I can afford it… when a quote popped into my head. Successful people don’t ask what it costs, they ask what it is worth. Successful people invest in themselves and their education and that’s why they’re successful.” With that Mary was on board and said, “What do we need to do to get started?” Seven business days later on August 5^th, her first new customer from this campaign came through her door.

Early this March Tracy received a phone call from Mary stating she uses the systems and processes they put in place to track and measure every dollar that comes in from the marketing strategies they put in place. Hearing some clicks of her keyboard she then said, “To be exact over the last seven months we brought in $115,024.00 that we can trace directly back to that campaign. An average of $16,432.35 in operational funds each month since, we put those marketing strategies in place. Thank you Tracy!” During her call they setup another appointment with her to put multiple customer retention campaigns in place and calculate her next targeted increase. She gave them a referral they are working with now. Feeling confident with the successful testing and measuring, they feel they have the needed tools in place to begin bringing on new clients as of April 4^th 2016.

When Tracy was asked why “The Marketing Soldier?” His reply was, “After 12 years in the US Army and over 15 years studying and implementing marketing strategies it seemed appropriate. Running a veteran owned company, he is asking, “Please give us a ‘like’ on Facebook www.Facebook.com/TheMarketingSoldier and a ‘follow’ on Twitter @TGJCongdon!”

Congdon admits his website www.MarketingSoldier.com, is in need of an upgrade which he plans to have done later this year; for now it serves its purpose. His contact information is there for business owners who wish to consult with him.

Business owners and sales professionals that decide to consult with The Marketing Soldier can expect:

1. To start by clearly defining who their ideal target market is.
2. Craft a powerful message that speaks to them and gets them to respond.
3. Discover what media works best to deliver this message to their target market.
4. Put systems and processes in place to automate as much of their marketing as possible, including follow up and customer retention programs. 

Along with rolling out his upgraded program in April, he plans to begin a subscription based service mailing out a physical newsletter along with a monthly cd. This will include interviews with others in advertising and marketing, with in-depth discussion of techniques from their combined years of creating campaigns for different businesses.

If interested in subscribing to The Marketing Soldier’s email newsletter, please visit this Google shortened web address https://goo.gl/OBgnXB.

March 1st is National Salesperson Day!

March is "Irish American Month" and the 1st Friday in March is "National Salesperson Day!"

National Salesperson Day is established to recognize the value of the professional salesperson. This day is meant to recognize the hard work performed by all professional salespeople.

Who is a salesperson? A huge part of the workforce. Some examples include:

• Real Estate Agents
• Mortgage Reps.
• The register clerk at your local coffee shop
• Sales associate at your office supply store
• Servers / Bartenders 

The list goes on and on

Celebrate this day (the 1st Friday in March) by offering thanks and appreciation to any salespeople you come in contact with.

Increase Your Customers with "The Business Card Handshake"

There is a local liquor store near me that I happen to visit regularly enough to be recognized by the staff. (Don't act like you don't have your own spots you visit, LOL!) One day while selecting a "tasty beverage" to take back to my basement pub and watch a little UFC, built in 2012 called "Congdon's Pub," I started a conversation with the GM which eventually became about what is it I do for a living. She was probably thinking how do I afford all the cabernet sauvignon and scotch I purchase there. After explaining that I have accumulated 15 plus years of knowledge and experience in the field of business and marketing she had a look of disbelief so I called her out on it. We strolled to her back office and I sketched out a few very inexpensive and easy things she could do to bring in more business. 

During the following 11-week period she handed out 200 of her business cards to people she did not recognize as being her current customers. We made her a goal of handing out no less than 10 a day, as she set about this, on the back of her business card she would write, "free regular coffee or soft drink" and sign it. Then she would tell the prospective customer, "when you come into our store, that drink's on me!" (Like all campaigns I set-up there are metrics in place to track and measure the results.)

Of the 200 she passed out, 51 came back; that's over a 25% return. Obviously, most of those who came in and redeemed that card bought other things. Plus, many of those customers came back for more visits.

The unique thing about a business-card handshake promotion is that it has a strong redemption rate and a strong conversation rate. The reason is that it allows you to develop a personal relationship with potential customers. There's a nice ego boost when a customer knows the manager or owner of a business. It makes them feel special. Take advantage of this.

And don't create some special "free cards" for this purpose. To really make a person feel special, you use your business card. Handwrite the offer on the back and sign it. That will have a much greater impact for you. We often suggest to our clients that they pass out 10 - 15 per week. But it's not just handing them out. It's that 15-second greeting that goes along with it. Here's one that worked really well for a popular local Mexican restaurant. (And why the idea was fresh in my head to use.)

"My name is _________, the General Manager at the _______ (state the location.) (Shake hands.) Have you ever been there before? Do you like burritos and tacos? Well, you're going to like ours. Why don't you come on in and be my guest. (Take out a business card and write the offer on the back in front of them so as not to show it was so pre-planned.) Have an entree on me. Hope to see you soon! 

I still get emails telling me great success stories from this one simple idea.

If this one doesn't work for you try reading "the hindsight promotion" below.

A very successful financial advisor from the Grand Blanc / Fenton area and I created a modified version of the Business Card Handshake. 
While commuting to work Andrew would have to have his morning coffee. Before he would pay for his beverage, he would first look in his rearview mirror. If he saw a car nicer than his, he would not only pay his tab  but also that of the person in the other luxury car as well. He then would ask the person at the drive thru window to hand his business card to the person in the car behind him after writing a brief note on the back. The note read "If you think this is an interesting way of getting your attention, think of the things I could do for your financial portfolio." He got many new clients off of a simple  cost for a coffee and a clever use of his business card. 

We Specialize in Direct Response Marketing!

Direct response is "a type of marketing designed to generate an immediate response from consumers, where each consumer response (and purchase) can be measured, and attributed to individual advertisements." [VIDEO] -> https://goo.gl/9frvUf <- length 1:36