Wednesday, September 23, 2015

The Secret of Getting Referrals

Renegade Millionaire
By Dan Kennedy 
The Secret of Getting Referrals


There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising.

That’s why direct selling is so dramatically successful as a method of marketing every imaginable product and service, and why direct selling is such a great business in which to be.  As a direct salesperson conversationally telling another person why you like a particular product, you are much more convincing advertisement than any TV commercial or magazine ad.

The tremendous persuasiveness of your personal endorsement of a product is what word-of-mouth advertising is all about.  Much to the chagrin of professional ad agencies, such word-of-mouth advertising cannot be purchased.  But you, as a direct salesperson, can put this special type of advertising power to work for your business.

Because you are fortunate to be on friendly, personal terms with your customers, you can enlist their aid in promoting your services.  You can actually turn your present customers into a personal advertising department.  All you need to do is master the right way to ask for their help. 


Develop Personal Relations 
If you learn how to properly ask for their help, your customers will enthusiastically go to work advertising your business.  This will help promote your services, lead you to scores of new services, and give you all the valuable benefits of word-of-mouth advertising.  There are two types:
  1. The customer actually becomes an advertising agent and tells others about you and the service you provide.
  1. The customer gives you referrals to people who may be good prospects and allows you to use their name as an endorsement.
Either type can be extremely valuable in multiplying your customer list.


Avoid Pressure 
The most important thing to remember is that this kind of help cannot be bought from your customers.  It must never seem like you are offering a bribe in exchange for a list of names.  As a rule, people will not “sell” their friends to you.  Offering an “inducement” also might raise doubts about the quality of your services.  If they are as good as you say they are, why should you bribe people for their recommendations?
Remember two very important things about human nature: first, people usually enjoy telling others about products they try and like.  Second, people like to be appreciated.  One way they get appreciated is by being helpful to others.
In short, offer an incentive for help without appearing to be paying for it.

Show Appreciation 
In this way, you’re thanking the person, not bribing them.  They’ll be pleased, won’t feel guilty, and will be more willing the next time you ask.
The next time you call on that customer you should remember to again thank them for their help.  Report to them on the reactions of the prospects they suggested.  Let the person you know you did call on them, that Mrs. Jones did become a customer and purchased such and such, and that Mrs. Walters was interested but wished to purchase at a later date.
In many cases, after reporting these results, you can obtain a couple of additional prospects from them.
Prospects are the lifeblood of your business.  Your greatest asset in direct sales is your inventory of prospective new customers.  And there is no better way to maintain that inventory, converting prospects to customers, than by using the power of word-of-mouth advertising ...with recommendations from your present, satisfied customers.  Put this power to work now and watch your profits and your list of customers multiply.


DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up.  His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of Glazer-Kennedy Insider's Circle, is the largest paid subscription newsletter in its genre in the world.http://sourcecodetosuccess1.com?w=EMOptin&p=GetFound

Friday, September 18, 2015

Free Book Plus Free CD (Very Time Sensitive)



One of my all-time favorite direct marketers (I've used his strategies to grow my business for years now) is giving away free copies of his hard-copy book, and marketing strategies CD (and two months of his printed newsletterbut more about that in a minute.)

[By clicking here] you will be offered a free copy of his book that sells for $17.95 at the bookstore, PLUS a free CD that is packed with nothing but 100% pure marketing content.
 
In this you’ll discover the exact steps to attracting your ideal customers, clients or patients without using “old school” prospecting or cold calling techniques. 
 
When you [get this], and put these simple formulas into place in your business you’ll actually ONLY be speaking to qualified prospects who are already pre-sold on doing business with you.  It’s perfect for anyone who has their own business, is in sales, or relies on getting customers, clients or patients in order to make a living.

When you [click here] you get both the hard-copy book and the CD for free, all they ask is that you pay a very reasonable $4.95 S&H. I ordered a copy for myself because it's an absolute bargain!

Here's how to get your free hard-copy book and CD:

[Click here now] and then give them your name and email and then they'll redirect you to a page where you can order both the book and the CD for free.
 
That’s it…[simply click here] to get his free book that’ll show anyone who needs customers, clients or patients to make a living and grow their business the ten simple rules to follow in order to get a flood of your ideal prospects streaming  into your business without doing any sort of manual cold calls or prospecting whatsoever. 
 
I almost forgot… when you order your copy of the free printed book and marketing strategy CD…

He will also offer you two free issues of his monthly newsletter which currently sells for something like $59.97 per month, but you get two months of it for free if you take him up on this offer.  (Important if you want the latest strategies and trends to happening you can use to grow your business)  

PLUS he'll send you several more DVDs/CDs worth an additional $633.91.

I’ve paid full price for his other books, CDs and his newsletter and they were easily worth ten times what I paid for them.

But you don't have to pay a single penny for them because when [you click here you’ll get them] for free… you simply pay $4.95 S&H, which is an absolute bargain!
 
Best,
-Tracy
 
p.s. Very Important!!!  If you DO TAKE THEM UP on their two months of access to the insiders circle for free (or what they call the “Most Incredible Free Gift Ever”) print
out the welcome emails.  They do an incredible job of bringing someone “into the fold” and leading them down a path for success. 
 
Both for the new customer, and one that maximizes customer value…you’ll see what I mean when you print out the series you get.     
 
Modeling just this one email series, even if you do nothing else could pay for years of belonging to the Insider’s Circle, AND you [get this all for free just] by getting the book and choosing the option to join for 60 days!
 
Make sure though to print out the email sequence after you join in order to use this in your business to add value, build trust and make more sales. Click here to get this book now