Friday, May 19, 2017

The Marketing Soldier we utilize a mix of offline and online marketing


Company NameThe Marketing Soldier https://www.linkedin.com/in/tcongdon

Dates Employed

At The Marketing Soldier we utilize a mix of offline and online marketing to drive new customers, clients, or patients to you month after month. | DUNS: 047589466 

Marketing Consulting Services – NAICS 541613 | SIC 8742 | NIGP 91876 | PSC R422

The Marketing Soldier is engaged in providing operating advice and assistance to businesses and other organizations on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product developing and pricing, licensing and franchise planning, and marketing planning and strategy.

Direct Mail Advertising – NAICS 541860 | SIC 7331 | NIGP 91558 |PSC R701 / R604

We handle creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or preparing advertising materials or specialties for mailing or other direct distribution.

Advertising Material Distribution Services – NAICS 541870 | SIC 7319 | NIGP 96153 | PSC R701

When decided it is the best means to get our client's message in front of the correct ideal market we handle direct distribution or delivery of advertisements (e.g., circulars, coupons, handbills) or samples. Such as delivering advertisements or samples door-to-door, placing flyers or coupons on car windshields in parking lots, or handing out samples in retail stores.

Telemarketing & Call Center – NAICS 561422 | SIC 7389 |NIGP 96153 |PSC D307

✓ Implements automated marketing strategies to bring in new customers month after month for businesses while providing rapid return on clients investment 
✓ Consistently tests and measures all marketing campaigns put into place to insure positive experience for clients
✓ Develops systems for follow up that combine email, telephone, and direct mail
✓ Creation of retention programs to minimize loss of customers, clients, and patients for our client

Friday, May 12, 2017

Shotgun vs Sniper Rifle, Your Choice




RefAdjust your marketing from a shotgun blast in the dark to sniper rifle-like focus!




Knowing who your ideal customer is changes everything – your product and service offering, marketing strategy, value proposition, pricing, tone of voice, potential partnerships, and more. 

While it’s true that defining your ideal customer can feel like you are excluding other audiences who might buy from you, focusing on the right people brings clarity to your marketing efforts which ultimately leads to a more profitable business.

Most business owners and entrepreneurs aren't clear about their ideal customer. For this reason, they waste a lot of time and money trying to sell their product to people who aren't good potential customers.

Your ability to clearly define and focus in on the customers who can most rapidly buy your product or service will be essential to your business success.

We offer this downloadable tool to assist you in narrowing your scope from a spotlight on a crowd to a more laser focused approach. If you like we can email you a better pdf version, just send an email to info@marketingsoldier.com

When filling it out imagine placing an ad in the newspaper for your perfect customer. How would you describe your perfect customer? What prospective customers are the most likely to buy your product or service immediately? What are the most important qualities that your ideal customer would have?

If you'd like a little more assistance in filling it in we are here to help with that too, just call (734) 252-9014

Enjoy your weekend,
-Tracy aka "The Marketing Soldier