When should you use Facebook for marketing?

When should you use Facebook for marketing?

Like any other media vehicle, you need to understand how best to leverage it before you use it. You can comfortably use Facebook if you want to do any of the following:

# 1.Reach out to sell more products directly to consumers. You could be an ecommerce site or you could be a high street retailer. Facebook is a great medium to sell directly. ‪#‎B2C‬

# 2.Create brand awareness for your brand. If your product or brand needs an awareness push, Facebook is a far better and definitely more cost effective medium to use to increase the awareness than TV.‪#‎BrandAwareness‬

# 3.Increase or improve your brand loyalty. It stands to reason that the more loyal your consumers are to your brand, the greater is their life time value to you and the lower the dissonance your brand will have with others. Facebook is a great medium to create brand spokespersons or brand champions among your consumers. Loyal consumers will often act on your behalf defending and promoting you across their social friends. Something that your visa card can’t buy. ‪#‎BrandLoyatly‬

# 4.Consumer engagement. If you have a product or a service that requires engagement, there is no better medium with reach than Facebook. Research has proven that the more engagement a consumer has with your product, the greater will be his loyalty and is much tougher for your competitor to wean him/her away. ‪#‎ConsumerEngagement‬

If your Facebook marketing goal is not one of the above, stay away from it.‪#‎FacebookForMarketing‬