It's all about the trust factor.

Statistics on Inc.com show 87% of consumers feel an advertisement is lying to them and 92% of consumers believe what they read in the news.

"A press release WILL increase your recognition and reputation."

Press Release (PR) Vs Advertising

PR and advertising often go hand in hand but they are two completely different things with a completely different goal and overall effect. While advertising is exclusively focused on promotion of products or services with an aim to encourage target audience to buy, PR is specialized in communication with the public and media. 

Difference Between PR and Advertising 

Just like advertising, PR often helps increase the sales as well and may include elements of marketing. However, it is mainly focused in creating positive publicity about a particular company, organization or individual and maintain a good reputation in the public. By doing so, PR helps create a relationship between let’s say a commercial company and its customers who are more likely to choose the products from a company they have a good opinion over those from a firm they have never heard off before or heard something negative about it. 

The Effect on the Public 

The public reacts very differently to an AD than to a newspapers article or a TV report. They know very well when they are reading/looking an AD and the information they are communicated is perceived with a certain degree of skepticism. They know that the AD wants to persuade them to buy a particular product or service and will either believe or disbelieve the information they are communicated. But when they are communicated news about a new product or service through a third party, for example a newspapers or online article they perceive it as informative and worthy of their attention. A press release for instance does not directly encourage them to buy but it often achieves just that by creating a positive image about the product/service or its manufacturer, or both. 

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