Shotgun vs Sniper Rifle, Your Choice

Ref: Adjust your marketing from a shotgun blast in the dark to sniper rifle-like focus!

Knowing who your ideal customer is changes everything – your product and service offering, marketing strategy, value proposition, pricing, tone of voice, potential partnerships, and more. 

While it’s true that defining your ideal customer can feel like you are excluding other audiences who might buy from you, focusing on the right people brings clarity to your marketing efforts which ultimately leads to a more profitable business.

Most business owners and entrepreneurs aren't clear about their ideal customer. For this reason, they waste a lot of time and money trying to sell their product to people who aren't good potential customers.

Your ability to clearly define and focus in on the customers who can most rapidly buy your product or service will be essential to your business success.

We offer this downloadable tool to assist you in narrowing your scope from a spotlight on a crowd to a more laser focused approach. If you like we can email you a better pdf version, just send an email to info@marketingsoldier.com

When filling it out imagine placing an ad in the newspaper for your perfect customer. How would you describe your perfect customer? What prospective customers are the most likely to buy your product or service immediately? What are the most important qualities that your ideal customer would have?

If you'd like a little more assistance in filling it in we are here to help with that too, just call (734) 252-9014

Enjoy your weekend,

-Tracy aka "The Marketing Soldier"