Friday, April 15, 2016

Prospectus lists for sale, works GREAT for direct mailings...

We have prospectus lists for sale that work GREAT for direct mailing business-to-residential or business-to-business i.e. sales/intro letters. In our experience with the correct offer you can expect as high as a 48% response rate.


List’s Preferred Contact Method: Direct (Response) Mail or Postcard

Can include the following demographics:

  • ·        Full Name, with salutation i.e. doctor, pastor, bishop etc.
  • ·        Full Mailing Address
  • ·        Age Range 19 and up
  • ·        Household Income
  • ·        Birthday Year and Month (available,) AMAZING for promotions & offers
  • ·        Wedding Anniversary (available) Also great for promos and offers
  • ·        Phone Number (available)
(Nationwide availability) 

·        Additional Criteria Available too, just inquire

We ask $550.00 to email the list or $570.00 adding list to physical disc and mailing it out to you, example pictured above.

Need a special list created just for you, such as business by type (SIC,) real estate property managers, investors, doctors etc.? We can handle that too!

Please contact us at (734) 697-0652 if you prefer email Tracy@MarketingSoldier.Com

All of our lists are GUARANTEED to have a less than 2% error rate or 100% of your money back. ~ We accept PayPal or company check. ~

That cost is less than 0.18 cents per contact.


What is the average sale worth for you? 


A quote from our recent press release...


Our hope is that we can connect with you

sometime in the near future and together we will

create an impressive success for you,

and in turn for us.


Please, let us know by calling direct at 

(734) 252-9014 (call/text.)

Thursday, April 14, 2016

Wednesday, March 23, 2016

Press Release: Local Entrepreneur and U.S. Army Veteran Tracy G.J. Congdon Officially Forming New Marketing Company In April, Delivering Tested And Documented Marketing Strategies.

Mr. Congdon utilizes direct response marketing in his approach to designing marketing automation solutions for his clients, once in place they provide a nearly immediate return on investment (ROI.) He will begin accepting new clients starting April 4th 2016.

-Michael Patrick


When speaking with Mr. Congdon he offered the following story to demonstrate what he meant by tested and documented. On July 27th of last year he met with Mary, the owner of an Italian restaurant. She found him through a desperate web search as she was beginning to fear her third year open would be her last year open. Mary reached out via phone and after emailing to setup an appointment, Tracy and his executive assistant went to her location. They listened to her concerns and needs as she seemed to be holding back tears. Mary informed them it was her dream to open a restaurant in her community, but with each passing month there were fewer and fewer customers coming in. Her dream was slowly slipping away. Like many business owners she invested in expensive ADs out of desperation with no measurable results. Mr. Congdon says, “He always stresses the dire importance of testing and measuring. If it can’t be measured, how do you know if it is working?” He ended up modifying marketing strategies he designed initially for a previous campaign to bring in new customers for a spa that offered massage, chiropractic, weight loss services and more. He then discussed the importance of knowing exactly what it costs to acquire new customers, what each one is worth, and how to determine the lifetime value (LTV) of a regular customer. This allowed them to assist her in determining what the ROI needs to be when investing in advertising, and why holding advertising accountable is critical to businesses’ success. After fully laying out how this marketing strategy would drive new customers to her each month, Mary still seemed a bit hesitant. Milling over their proposed solution, Mary finally said she was about to say “not sure I can afford it… when a quote popped into my head. Successful people don’t ask what it costs, they ask what it is worth. Successful people invest in themselves and their education and that’s why they’re successful.” With that Mary was on board and said, “What do we need to do to get started?” Seven business days later on August 5th, her first new customer from this campaign came through her door.

Early this March Tracy received a phone call from Mary stating she uses the systems and processes they put in place to track and measure every dollar that comes in from the marketing strategies they put in place. Hearing some clicks of her keyboard she then said, “To be exact over the last seven months we brought in $115,024.00 that we can trace directly back to that campaign. An average of $16,432.35 in operational funds each month since, we put those marketing strategies in place. Thank you Tracy!” During her call they setup another appointment with her to put multiple customer retention campaigns in place and calculate her next targeted increase. She gave them a referral they are working with now. Feeling confident with the successful testing and measuring, they feel they have the needed tools in place to begin bringing on new clients as of April 4th 2016.

When Tracy was asked why “The Marketing Soldier?” His reply was, “After 12 years in the US Army and over 15 years studying and implementing marketing strategies it seemed appropriate. Running a veteran owned company, he is asking, “Please give us a ‘like’ on Facebook www.Facebook.com/TheMarketingSoldier and a ‘follow’ on Twitter @TGJCongdon!”

Congdon admits his website www.MarketingSoldier.com, is in need of an upgrade which he plans to have done later this year; for now it serves its purpose. His contact information is there for business owners who wish to consult with him.

Business owners and sales professionals that decide to consult with The Marketing Soldier can expect:
  1. To start by clearly defining who their ideal target market is.
  2. Craft a powerful message that speaks to them and gets them to respond.
  3. Discover what media works best to deliver this message to their target market.
  4. Put systems and processes in place to automate as much of their marketing as possible, including follow up and customer retention programs. 

Along with rolling out his upgraded program in April, he plans to begin a subscription based service mailing out a physical newsletter along with a monthly cd. This will include interviews with others in advertising and marketing, with in-depth discussion of techniques from their combined years of creating campaigns for different businesses.

If interested in subscribing to The Marketing Soldier’s email newsletter, please visit this Google shortened web address https://goo.gl/OBgnXB.

Tuesday, March 22, 2016

Press Release: Over the last seven months we brought in $115,024.00 that we can trace directly back to that campaign. An average of $16,432.35 in operational funds each month since we put those marketing strategies in place.



When Tracy was asked, why “The Marketing 

Soldier?"


 His reply was, “After 12 years in the US Army and over 15 years studying and implementing marketing strategies, it seemed appropriate. 


Running a veteran-owned company, he is asking, “Please give us a ‘like’ on Facebook, http://www.Facebook.com/TheMarketingSoldier and a ‘follow’ on Twitter @TGJCongdon!”


http://www.MarketingSoldier.Com 

View Full Press Release Here: http://www.prweb.com/releases/2016/01/prweb13188445.htm

"Over the last seven months we brought in $115,024.00 that we can trace directly back to that campaign. An average of $16,432.35 in operational funds each month since we put those marketing strategies in place. Thank you Tracy!"

Wednesday, March 2, 2016

March 1st is National Salesperson Day!

March is "Irish American Month" and the 1st Friday in March is "National Salesperson Day!"


National Salesperson Day is established to recognize the value of the professional salesperson. This day is meant to recognize the hard work performed by all professional salespeople.


Who is a salesperson? A huge part of the workforce. Some examples include:
  • Real Estate Agents
  • Mortgage Reps.
  • The register clerk at your local coffee shop
  • Sales associate at your office supply store
  • Servers / Bartenders 
The list goes on and on

Celebrate this day (the 1st Friday in March) by offering thanks and appreciation to any salespeople you come in contact with.


Thursday, February 18, 2016

Boost Your Business with Systems that Actually Work, Subscribe Below!



Boost your business with systems that actually work! Subscribe to the monthly Marketing CD, includes our newsletter mailed out to you all for just $49.95

Below is a partial transcript of our recent monthly CD:
[pictured above]
....
Heather: I have noticed you stress testing and measuring and ROI I mean immediate return in the next week or so not in months.

Tracy: That’s the only way to do it! So here it is we gathered our data loaded it into a CRM customer relationship management tool like Outstand, we love using their website. After looking at the calendar we selected the first business day of the month to begin our campaign. We also looked at the slowest days of the week to take that into consideration for this promotion. So your card arrives in the mail and unlike regular mail no one sets an obvious card down when it is around their birthday right? No, they open it and it reads “Happy 30th birthday Heather come in on any Wednesday night in the month of February and enjoy one of these offers just for you.”

Heather: Wow, that would definitely work for me!

Tracy: Of course it would, it works for almost everyone. We run this and the anniversary one hand in hand typically. The obvious difference is we have the cards mailed in the month of the anniversary listed and include a much more detailed promotion. Something like the now famous Giorgio letters, which if anyone would like to see those again they can email me at Tracy@MarketingSoldier.Com include their physical address and I will mail them out. 

Heather: Such great information. You mentioned Outstand what is that?

[Video on Outstand https://www.youtube.com/watch?v=xXUhpOki77w]

Tracy: It is a third party site where you plug in all your data and you can send out and track really nice looking emails and also send physical mail all from your computer. I had to put together a tutorial on YouTube since I reference it so often I got tired of so many calls and emails about setting it up!

Heather: That’s because you rock.

Tracy: Thanks, another thing that “grinds my gears” as Peter Griffin likes to say is when I go to consult with a business and they have no idea what their average ticket is. So frustrating.

Heather: Can you elaborate on that point?

Tracy: Sure, when you do the birthday club promo we have a minimum of 3000 names we pull for our clients. Divide that by 12 months and you get 250 people (I am just using even numbers to explain this easier.) 250 birthday cards go out with special offers during the first week of the month and let’s say for whatever reason we only manage to get 1/3 of the recipients to respond to us. Well that is still 83 new customers who come in. Since no one eats alone on their special day our research has shown that a birthday dinner for two with drinks etc. averages $136.86. Let’s say it is a particularly slow month and we only had 1 out of every 6 people who got our card come in. That is 42 people with at least one other person come in for dinner. We generated $5,748.12 on a day that was normally slow. Now let’s forecast a slow year and multiply this by 12 and you made $68,977.44 with a simple direct response marketing technique. In this scenario that is still a significant amount over and above what we charged them and what the program cost.

Heather: Even downplaying these numbers it still sounds so impressive!

Tracy: That’s is why this is such a no brainer. By the way our average has been a 48.7% response rate. Crazy, huh? I wanted to quickly point out that any restaurant owner nationwide can call us at (888) 663-9491 and we can pull that consumer data for them.

Heather: Right! I was making some notes on those numbers on your original quote 1/3 or 83 people respond and come in to dine with an average ticket of $136.86 is a whopping $11,359.38 from 4 nights that used to be considered slow. Let’s multiply that by 12, $136,312.56 wow, just wow.

Tracy: When you break it down like that it really becomes crystal clear that businesses can’t afford to not have this system in place. It becomes even more fun in the second year it is in place. Assuming they has a pleasant experience and the business continues with this program the response rate only grows each year. Now you have to look at things like the LTV or lifetime value of that customer. Did they come in for the first time for this promo? Did they become a regular? Are they letting their friends know about this too?

Heather: That really is incredible Tracy

......for this entire program listed above mailed out to you email Tracy@MarketingSoldier.Com with "Guaranteed to fill your seats" in the subject line.


Boost your business with systems that actually work! Subscribe to the monthly Marketing CD, includes our newsletter mailed out to you all for just $49.95

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