We
would like to share with you a little information about our surrounding area.
There are 10,000+ people “listed” in Belleville and we have all of their birthday months, 758 in February to be exact! Using this we are capable of putting
together very powerful direct response mailing campaigns. For some we send out
an actual birthday card to these local “potential customers” during the month
they were born. This shows you truly
care to earn their business. Who else does that?
We
have documented a 48.7% average response
rate. That’s up to 364 NEW customers
this month alone! Multiply that by your average ticket. Especially
considering they never come in and eat alone on their birthdays.
Do you see any other
local restaurants doing this? Nope, they all choose to send out automated and
typically cheap… I mean free emails. How easy is it to overlook or delete an
email? That is assuming it didn’t land in the spam box to begin with.
This
campaign is especially fun when we
target families who have someone turning a significant age such as 13, 16,
19, 20, of course 21, or 40. Even more powerful when we send out
anniversary cards! Yes, we have that data available too! (Along with so
much more.) Please, ask about the “now famous” Giorgio letters.
Our most successful clients send out a physical
birthday card to a good number of (now) regular patrons, along with potential
ones, monthly. Each containing multiple offers urging them to come back in and
dine. We like to put together these special offers for the restaurants slowest
day of the week to help fill that time frame.
Why
do people generally stop frequenting a business? A bad experience or because
they begin to fill ignored. We can help you avoid these pitfalls.
Marketing outside of
Belleville?
A quick call and we can get you exact counts and a quote for your chosen area. (Available nationwide.)
Give
us a call, an email, or send us a fax to discuss how we can fill your seats on even the slowest of days! - Tracy
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