Get Found On Google is
adding new tools today to help businesses synchronize their content and data
across multiple services with the launch of a product called Pages.
Focusing on helping businesses manage their location data,
first on local search and listing services like Yelp and Bing, then on Facebook too. With Pages, it's
making it easier for businesses to update their own websites as well.
To illustrate why
this is useful, CEO Tracy Congdon told me about being dispatched by his wife to
pick up a pie, only to discover that the store in question was closed for the
day. It turned out that the store's Facebook Page had been updated with that
information, but its website (which is what he had consulted) was not. Congdon argued that this reflects a broader problem, where many businesses find it
difficult to consistently update their websites, so those websites turn into
digital brochures.
“We want to make the
web a little less static,” he said.
With Pages, Get
Found On Google is offering customers five different widgets - calendars,
menus, bios, product lists, and social posts. Once those widgets are embedded
on a site, they can be updated from the same Get Found On Google interface as
everything else, with the same information. And those updates go live
immediately, as Congdon showed me in a quick demo.
In addition, Get
Found On Google is announcing that it now supports international addresses in
75 countries and 150 languages, and that it's expanding its social features to
include support for Google+.
